Pinarello UK
Established Italian manufacturer, whose race bicycles carried the likes of Bradley Wiggins, Chris Froome, Geraint Thomas, and in 2019 Egan Bernal to Tour de France glory. Pinarello have hit the UK, with a quartet of newly converted Mercedes-Benz Vans.
The flagship of these new conversions was a 3.5-tonne third-generation Sprinter. Complete with a custom-built bike rack solution, storing up to 20 bicycles, in addition to a fully equipped workshop behind the bulkhead, made from the Bott Vario range.
Other features include lighting and power, to ensure that batteries for electric ebikes could be recharged en route, storage for promotional gear and display equipment for events, and an offside awning.
The Sprinter was flanked by three mid-sized Vito Crew Vans, with second rows of seats, allowing for easy transportation of the riders, as well as up to four bikes each.
In honour of Pinarello’s fifteenth win in the Tour de France, with Egan Bernal and Team INEOS, Bott updated the graphics of Pinarello UK’s vehicle to mark the occasion. Within 24 hours, the new designs were made and decals supplied by Bott in celebration of our partners’ victory.
Richard Hemington, MD, Pinarello, said;
For a brand like ours it is so important to celebrate the success of winning the most important bicycle race, the Tour de France, and our vehicles are used to promote this. It requires a partner like Bott to recognise this and get the work completed quickly and at short notice."
Discussing the conversion, Neil Robson, Business Development Manager at Bott explained;
It was a unique request from Pinarello UK to create the right solution for their vehicles. We carried out a lot of research into ways to achieve this, working closely with Richard Hemington and his UK team to ensure they were happy. Our engineering team created bespoke fixings to suit the bike frames and their chosen vehicles.
Pinarello are a very innovative designer and proven winners in their sport, the finished solution had to reflect that in the way the valuable bikes were secured safely, whilst being accessible and aesthetically reinforce the brand image.
Richard and his team, who have an unrivalled knowledge of their industry, were a pleasure to work with, on a particularly bespoke design. I look forward to continuing our partnership in the future.”
